SMA is committed to quality education provided by a community of scholars who are dedicated to high standards of original inquiry and creative expression and to the principles of intellectual freedom. With the aim for national and international distinction this will expand the boundaries of human knowledge, inspire superior teaching, and in their applications improve the quality of life of the citizens of Kenya and the world.

It teaches respect for diversity of ideas, beliefs, and cultures, as well as for its constituent's own cultural heritage. It seeks to attract and nurture a faculty, staff, and student's body that reflects this diversity, while working always to enhance life locally and regionally. In short, Swiss Management Academy strives for excellence

The Academy's mandate is to provide a holistic academic personal learning model by undertaking all three activities mentioned below:

• Knowledge production - gaining an understanding of how best to manage knowledge-based enterprises;
• Knowledge transmission - sharing this knowledge with others through academic and practitioner channels;
• Knowledge diffusion - assist both the public and private sectors of the economy in effectively transferring this knowledge into practice.