The major in Electronic and Mobile Commerce is concerned with the design and implementation of effective strategies related to the use of electronic commerce. This major examines how electronic and mobile commerce could be used to substantially improve the performance of business processes. The Internet is offering a fundamentally new way of conducting business, creating tremendous opportunities and risks for organizations. E & M-commerce and computer-mediated interaction have transformed business by providing instantaneous large-scale nearly free commercial communications. This has changed vendor management and the nature of the supply chain and consumer and business marketing. It provides opportunities for customizing products, services, and advertising and promotional initiatives. Firms are able to measure the impact of marketing programs and supply-chain decisions as never before.

This Electronic & Mobile Commerce major is intended to provide an in-depth foundation for those interested in pursuing ventures (such as electronic retailing, providers and packagers of information or communication, etc.) as well as traditional product/service firms that are attempting to define the appropriate role for electronic and mobile commerce. It also provides a useful basis for consulting to both these types of organizations.