Over the last two decades Swiss Management Academy has consolidated and enhanced its international reputation as an academic institution of outstanding research and teaching. The University fosters its reputation by drawing on its greatest resource, the strengths and aspirations of its staff and students. It acknowledges that although it is historically rooted in the Canton of Zurich, it has significant activities and resources, both human and capital in Nairobi. Its direction will continue to be guided by a commitment to the development of lifelong learning attributes in its graduates and to the fostering of an international perspective in its teaching and research activities.

Recognizing that students are drawn by its reputation and by the attractions of its unique campus lifestyle, the University will remain committed to providing a stimulating and supportive campus environment which enriches the work and lives of scholars at all stages of their academic endeavors. Graduates are life-long members of the University and the University will seek to provide ongoing opportunities for their academic and professional development.