SWISS MANAGEMENT ACADEMY KENYA

BBA : E &M COMMERCE MAJOR

This program examines all aspects of business as they relate to networked and on-line commerce . In this “business-centric” approach, students explore the role electronic and mobile commerce can play in all dimensions of business such as marketing, accounting, process redesign, operations, strategy, human resources and organizational change. Students following the program will acquire a full range of business skills as well as specific expertise in the business models of electronic and mobile commerce . Students are not expected to be technical experts; however, will leave the program with a level of technical familiarity. This will enable them to work in cross-functional or multi-skilled environments for the development and implementation of electronic and mobile commerce solutions in a wide range of organizations.

First Year	Second Year	Third Year
BBA1101 Financial Accounting 1	BBA2102 Managerial Accounting	BBA3103 Cost Accounting
BBA1104 Business Mathematics	BBA2105Business Statistics	BBA3106 Quantitative Analysis in Business
BBA1107 Micro-Economics	BBA2108 Macro-Economics	BBA3109 International Economics
BBA1110 Taxation	BBA2111Principles of Finance	BBA3112Financial Management
BBA1113Introduction to Business	BBA2114 Business Research Methods	BBA3115Operations Management
BBA1116 Principles of Marketing	BBA2117 Marketing Management	BBA3118 Strategic Management
BBA1119 Principles of Management	BBA2120 Human Resources Management	BBA3121 Organizational Behavior
BBA1122 Introduction to Information Technology	BBA2123 Management Information Systems	BBA3124 Electronic & Mobile Commerce
BBA1125 Foreign Language	BBA2126 Foreign Language	BBA3127 Foreign Language
BBA1128 Business Communication 1	BBA2129 Business Communication 2	AREA OF SPECIALIZATION
BBA1130 Introduction to Entrepreneurship	BBA2131 Small Business Management	EMC3155 E-Business Strategy & Management
BBA1132 General Psychology	BBA2133 Business Psychology	EMC3156 E-Commerce Law & Regulations
BBA1134 Intercultural Communication	BBA2135 Business Ethics	EMC3157 Fostering Innovation and Creativity
BBA1136 Society & Government	BBA2137 Business Law	EMC3158 e Marketing
BBA1138 Introduction to Sociology		EMC3159 Mobile Commerce
BBA1139 Career Planning & Management